INSTAGRAM MANAGEMENT
Content, Community, and Growth Package
What's included?
​Content Creation (monthly "content day")
-
A full day each month dedicated to creating content.
-
You choose the location(s) and bring any clothes/props/etc you want to use.
-
We will bring equipment including phones, tripods, and additional lighting.
-
We will have an idea for a shot list, but it is helpful if you come with your own shot list so we can be as efficient as possible getting all the shots you want.
-
You will have access to these photos to use for anything you'd like on Instagram & beyond.
3 Reels/month
-
Editing clips together with smooth transitions
-
Adding sound
-
Reels count as part of the monthly posts
Planning Content into Calendar & Posting
-
Arranging content into calendar at specific cadence
-
Ensuring posts flow and grid remains "aesthetic"
-
Physically posting when Later can't post automatically (i.e. stories & carousel posts)
Analytics Reporting
-
Tracking for profile: follower growth, reach, impressions & website clicks
-
Tracking for posts: likes, comments, saves, shares, reach
Organic Account Growth & Follower Management
-
Using proven methods to engage with target market to encourage follows
-
Unfollowing accounts to keep "following" number low
20 Posts/month
-
Photo selection
-
Photo filtering (if necessary)
-
Caption writing
-
Hashtag selection
20 Stories/month
-
Photo selection
-
Photo filtering
-
Addition of text
-
Addition of other story elements (polls, quizzes, questions, etc)
Free Scheduling Account
-
Use of free account on Later.com to plan & schedule content
-
Ability to purchase membership to Later.com at cost ($8/mo for basics package, $15/mo for starter package, $25/mo for growth package, $40/mo for advanced package)
Custom Hashtag Strategy
-
Curating a list of 100+ categorized hashtags
-
Tracking the size of each hashtag
-
Hand selecting hashtags for each post
Community Management
-
Responding to DMs
-
Responding to comments
-
Engaging with other accounts
Running Paid Ads
-
1 paid ad campaign per month through Facebook Ads platform (separate campaign that hasn't already been posted on Instagram page, to be run on Facebook & Instagram)
-
Boosted posts on Instagram page (putting a budget behind a post to gain more exposure)
$500 ad spend included (ad spend can be increased if client pays the difference)