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sup new haven

IG Page Growth & Management, Creative Direction, Business Development

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A New Haven, CT lifestyle blog

SUP, NEW HAVEN?

New Haven is a small city in Connecticut known for Yale University and the world's best pizza. 

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Sup New Haven was founded in June 2020, with dual mission to support New Haven businesses while also showing people the best local spots.

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As a smaller city where social media isn't relied on as much as word of mouth, I was curious if a page like this would take off or gather little interest.

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In the first 6 months, Sup New Haven gained 1,000 new organic followers each month, proving the concept, and providing a helpful community platform for residents of New Haven, CT

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Grew organically to 6k followers in the first 6 months & 12k+ currently
Hosted many giveaways with hundreds of entries each
Created a website to keep followers engaged beyond IG
Built an engaged community of locals

Instagram Content

GIVEAWAYS

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๐Ÿ• ๐”พ๐•€๐•๐”ผ๐”ธ๐•Ž๐”ธ๐• ๐”ธ๐•ƒ๐”ผโ„๐•‹๐Ÿ• Let's get real here.. who doesn't want FREE PIZZA? We've partnered up with Da Legna to give one lucky winner a $๐Ÿ“๐ŸŽ ๐ ๐ข๐Ÿ๐ญ ๐œ๐š๐ซ๐ (that's a lot of pizza!)โ โ 
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If you've been living under a rock, you might not have heard that Da Legna moved down the street to start their new "restaurant and brewery" concept: Da Legna x Nolo๐Ÿ•๐Ÿบโ โ 
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What makes them a must-try on every New Haven pizza tour is their unique sourdough crust, their focus on artisanal pizzas, and the stylish architecture & ambiance.โ โ 
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โš ๏ธ สœแดแดก แด›แด แด‡ษดแด›แด‡ส€ โš ๏ธโ 
1. Follow @supnewhaven and @da_legnaโ โ 
2. Comment on this photo and tag a friend (1 comment = 1 entry; the more you comment, the more likely you are to win)โ 
3. One winner will be randomly selected at the end of the weekโ โ โ 

๐Ÿ•๐Ÿ•๐Ÿ• ๐”พ๐•†๐•†๐”ป ๐•ƒ๐•Œโ„‚๐•‚๐Ÿ•๐Ÿ•๐Ÿ•

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Town NEWS

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Meet Handsome Dan XIX, your newest Yale mascot and New Haven's goodest boy ๐Ÿถ๐Ÿฆดโ 
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๐Ÿ“ธ: @handsomedanyale - Dan Renzetti

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LOCAL RETAIL

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๐Ÿ’• ๐•๐€๐‹๐„๐๐“๐ˆ๐๐„'๐’ ๐ƒ๐€๐˜ ๐†๐ˆ๐…๐“ ๐€๐‹๐„๐‘๐“! ๐Ÿ’• Still looking for a last minute Valentine's Day gift? Well lucky for you, THIS plant shop is opening just in time! โ โ 
Bark & Vine, the cutest, most Instagrammable indoor plant shop, officially opens TODAY, February 13th!! โ โ 
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๐ŸŒฑ Lounge on the showroom couch while you contemplate which of the wide range of house plants from around the world will go home with you!! โ โ 
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๐ŸŒฑIf you find a cute plant pot, you can transfer your plant into its new pot at the potting station. โ โ 
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๐ŸŒฑIf you’re a first time plant parent, the workers will fill you in on everything you need to know about your plants. โ โ 
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๐ŸŒฑIf you don’t see plant parenting in your future, you should still go to soak in the magical vibes around golden hour!! โ โ 
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๐ŸŒฑBark & Vine also sells a variety of lovely gifts made from local artisans such as candle makers, soap artisans, and wood workers. โ โ 
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๐ŸŒฑIt doesn’t get more pure than small businesses supporting other small businesses... or maybe it does if you add air purifying plants into the mix!! ๐Ÿ˜‚โ โ 
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๐Ÿ“@barkandvine - 49 Orange St, New Havenโ โ 

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LOCAL RESTAURANTS

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If you haven't been to THIS new restaurant yet, ๐’˜๐’‰๐’‚๐’• ๐’•๐’‰๐’† ๐’‰๐’†๐’„๐’Œ ๐’‚๐’“๐’† ๐’š๐’๐’– ๐’˜๐’‚๐’Š๐’•๐’Š๐’๐’ˆ ๐’‡๐’๐’“? ๐Ÿ‘‡๐Ÿฝ


El Segundo is definitely one of my favorite new spots - not just because of the variety of street food from all over the world ๐ŸŒ, but also because of the cool industrial style & floor-to-ceiling art.โ 


They really thought of everything to give this place the most chill vibes from the string lights, to street signs, to graffiti spray paint, even on the COVID-friendly table dividers!โ 


Here's what we had:โ 


๐ŸนDrinksโ 
Best Bloody Ever: Ancient Chinese secret recipeโ 
Kale Agua Fresca: American vodka, pressed kale, apple, cucumber, fresh squeezed lemonโ 
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๐ŸŒฎ Appsโ 
Al Pastor Tacos: carved marinated pork with grilled pineapple, cilantro, onions, arbol sauce on a corn tortillaโ 
Summer Roll: rice paper wrapped tuna, cucumver, carrot and daikon with a spicy soy mayo dipping sauceโ 
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๐ŸณMainsโ 
Korean Crepe: Scallion pancakes, scrambled eggs, shiitake mushrooms, garlic-ginger soy sauceโ 
Tortilla Española: Potato & onion "omelet," chive sour creamโ 
Fried Noodles: Shrimp, green onions, carrots, chili paste, soy sauceโ 
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๐ŸฆDessertโ 
French Connection: French press Café Bustelo, Tempus Fugit dark creme de cacao, Trader Vic's Kona coffee liqueur, whipped cream & toasted marshmallowsโ 
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Fun fact: El Segundo was named after a song by A Tribe Called Quest - does anyone know what it is? ๐ŸŽถโ  (check out our story to hear it)

Thank you for having us @elsegundonewhaven

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fun facts

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Who has seen one of these around town? Read on to find out what it is ๐Ÿ“šโ 
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@littlefreelibrary is a nonprofit that inspires readers, builds community, and expands book access through a global network of volunteer-led little libraries.โ 
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This global network of mini-libraries works on a "give-a-book, take-a-book" honors system through which millions of books are exchanged each year. โ 
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Where's the closest one to your house?โ 
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๐Ÿ“ธ: @dougthehall

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SUP NEW HAVEN
WEBSITE

The Sup New Haven website features a directory of local businesses, local news, blog posts, and more!

What We Do

IG Content & Management

  • Develop content strategy

  • Create & curate attractive photos / videos

  • Edit all photos to match cohesive color theme

  • Write informative captions with custom hashtags

  • Respond to messages & comments

  • Grow the page's following

  • Track the page's analytics to optimize strategy 

Partnerships

  • Seek out new partnerships with local businesses

  • Develop unique strategy to promote each business authentically

  • Create original content featuring local businesses and driving people to become customers

Website

  • UI/UX Design & content strategy

  • Compiled directory of all businesses & restaurants

  • Wrote blog articles

  • Curated local news & events

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