sup new haven
IG Page Growth & Management, Creative Direction, Business Development
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A New Haven, CT lifestyle blog
SUP, NEW HAVEN?
New Haven is a small city in Connecticut known for Yale University and the world's best pizza.
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Sup New Haven was founded in June 2020, with dual mission to support New Haven businesses while also showing people the best local spots.
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As a smaller city where social media isn't relied on as much as word of mouth, I was curious if a page like this would take off or gather little interest.
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In the first 6 months, Sup New Haven gained 1,000 new organic followers each month, proving the concept, and providing a helpful community platform for residents of New Haven, CT
Grew organically to 6k followers in the first 6 months & 12k+ currently
Hosted many giveaways with hundreds of entries each
Created a website to keep followers engaged beyond IG
Built an engaged community of locals
Instagram Content
GIVEAWAYS
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๐ ๐พ๐๐๐ผ๐ธ๐๐ธ๐ ๐ธ๐๐ผโ๐๐ Let's get real here.. who doesn't want FREE PIZZA? We've partnered up with Da Legna to give one lucky winner a $๐๐ ๐ ๐ข๐๐ญ ๐๐๐ซ๐ (that's a lot of pizza!)โ โ
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If you've been living under a rock, you might not have heard that Da Legna moved down the street to start their new "restaurant and brewery" concept: Da Legna x Nolo๐๐บโ โ
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What makes them a must-try on every New Haven pizza tour is their unique sourdough crust, their focus on artisanal pizzas, and the stylish architecture & ambiance.โ โ
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โ ๏ธ สแดแดก แดแด แดษดแดแดส โ ๏ธโ
1. Follow @supnewhaven and @da_legnaโ โ
2. Comment on this photo and tag a friend (1 comment = 1 entry; the more you comment, the more likely you are to win)โ
3. One winner will be randomly selected at the end of the weekโ โ โ
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Town NEWS
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Meet Handsome Dan XIX, your newest Yale mascot and New Haven's goodest boy ๐ถ๐ฆดโ
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๐ธ: @handsomedanyale - Dan Renzetti
LOCAL RETAIL
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๐ ๐๐๐๐๐! ๐ Still looking for a last minute Valentine's Day gift? Well lucky for you, THIS plant shop is opening just in time! โ โ
Bark & Vine, the cutest, most Instagrammable indoor plant shop, officially opens TODAY, February 13th!! โ โ
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๐ฑ Lounge on the showroom couch while you contemplate which of the wide range of house plants from around the world will go home with you!! โ โ
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๐ฑIf you find a cute plant pot, you can transfer your plant into its new pot at the potting station. โ โ
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๐ฑIf you’re a first time plant parent, the workers will fill you in on everything you need to know about your plants. โ โ
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๐ฑIf you don’t see plant parenting in your future, you should still go to soak in the magical vibes around golden hour!! โ โ
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๐ฑBark & Vine also sells a variety of lovely gifts made from local artisans such as candle makers, soap artisans, and wood workers. โ โ
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๐ฑIt doesn’t get more pure than small businesses supporting other small businesses... or maybe it does if you add air purifying plants into the mix!! ๐โ โ
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๐@barkandvine - 49 Orange St, New Havenโ โ
LOCAL RESTAURANTS
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If you haven't been to THIS new restaurant yet, ๐๐๐๐ ๐๐๐ ๐๐๐๐ ๐๐๐ ๐๐๐ ๐๐๐๐๐๐๐ ๐๐๐? ๐๐ฝ
El Segundo is definitely one of my favorite new spots - not just because of the variety of street food from all over the world ๐, but also because of the cool industrial style & floor-to-ceiling art.โ
They really thought of everything to give this place the most chill vibes from the string lights, to street signs, to graffiti spray paint, even on the COVID-friendly table dividers!โ
Here's what we had:โ
๐นDrinksโ
Best Bloody Ever: Ancient Chinese secret recipeโ
Kale Agua Fresca: American vodka, pressed kale, apple, cucumber, fresh squeezed lemonโ
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Al Pastor Tacos: carved marinated pork with grilled pineapple, cilantro, onions, arbol sauce on a corn tortillaโ
Summer Roll: rice paper wrapped tuna, cucumver, carrot and daikon with a spicy soy mayo dipping sauceโ
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๐ณMainsโ
Korean Crepe: Scallion pancakes, scrambled eggs, shiitake mushrooms, garlic-ginger soy sauceโ
Tortilla Española: Potato & onion "omelet," chive sour creamโ
Fried Noodles: Shrimp, green onions, carrots, chili paste, soy sauceโ
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๐ฆDessertโ
French Connection: French press Café Bustelo, Tempus Fugit dark creme de cacao, Trader Vic's Kona coffee liqueur, whipped cream & toasted marshmallowsโ
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Fun fact: El Segundo was named after a song by A Tribe Called Quest - does anyone know what it is? ๐ถโ (check out our story to hear it)
Thank you for having us @elsegundonewhaven
fun facts
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Who has seen one of these around town? Read on to find out what it is ๐โ
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@littlefreelibrary is a nonprofit that inspires readers, builds community, and expands book access through a global network of volunteer-led little libraries.โ
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This global network of mini-libraries works on a "give-a-book, take-a-book" honors system through which millions of books are exchanged each year. โ
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Where's the closest one to your house?โ
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๐ธ: @dougthehall
SUP NEW HAVEN
WEBSITE
The Sup New Haven website features a directory of local businesses, local news, blog posts, and more!
What We Do
IG Content & Management
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Develop content strategy
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Create & curate attractive photos / videos
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Edit all photos to match cohesive color theme
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Write informative captions with custom hashtags
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Respond to messages & comments
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Grow the page's following
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Track the page's analytics to optimize strategy
Partnerships
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Seek out new partnerships with local businesses
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Develop unique strategy to promote each business authentically
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Create original content featuring local businesses and driving people to become customers
Website
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UI/UX Design & content strategy
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Compiled directory of all businesses & restaurants
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Wrote blog articles
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Curated local news & events