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sup new haven

IG Page Growth & Management, Creative Direction, Business Development

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A New Haven, CT lifestyle blog


New Haven is a small city in Connecticut known for Yale University and the world's best pizza. 

Sup New Haven was founded in June 2020, with dual mission to support New Haven businesses while also showing people the best local spots.

As a smaller city where social media isn't relied on as much as word of mouth, I was curious if a page like this would take off or gather little interest.

In the first 6 months, Sup New Haven gained 1,000 new organic followers each month, proving the concept, and providing a helpful community platform for residents of New Haven, CT

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Grew organically to 6k followers in the first 6 months & 12k+ currently
Hosted many giveaways with hundreds of entries each
Created a website to keep followers engaged beyond IG
Built an engaged community of locals

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🍕 𝔾𝕀𝕍𝔼𝔸𝕎𝔸𝕐 𝔸𝕃𝔼ℝ𝕋🍕 Let's get real here.. who doesn't want FREE PIZZA? We've partnered up with Da Legna to give one lucky winner a $𝟓𝟎 𝐠𝐢𝐟𝐭 𝐜𝐚𝐫𝐝 (that's a lot of pizza!)⁠⁠
If you've been living under a rock, you might not have heard that Da Legna moved down the street to start their new "restaurant and brewery" concept: Da Legna x Nolo🍕🍺⁠⁠
What makes them a must-try on every New Haven pizza tour is their unique sourdough crust, their focus on artisanal pizzas, and the stylish architecture & ambiance.⁠⁠
⚠️ ʜᴏᴡ ᴛᴏ ᴇɴᴛᴇʀ ⚠️⁠
1. Follow @supnewhaven and @da_legna⁠⁠
2. Comment on this photo and tag a friend (1 comment = 1 entry; the more you comment, the more likely you are to win)⁠
3. One winner will be randomly selected at the end of the week⁠⁠⁠

🍕🍕🍕 𝔾𝕆𝕆𝔻 𝕃𝕌ℂ𝕂🍕🍕🍕





Meet Handsome Dan XIX, your newest Yale mascot and New Haven's goodest boy 🐶🦴⁠

📸: @handsomedanyale - Dan Renzetti





💕 𝐕𝐀𝐋𝐄𝐍𝐓𝐈𝐍𝐄'𝐒 𝐃𝐀𝐘 𝐆𝐈𝐅𝐓 𝐀𝐋𝐄𝐑𝐓! 💕 Still looking for a last minute Valentine's Day gift? Well lucky for you, THIS plant shop is opening just in time! ⁠⁠
Bark & Vine, the cutest, most Instagrammable indoor plant shop, officially opens TODAY, February 13th!! ⁠⁠
🌱 Lounge on the showroom couch while you contemplate which of the wide range of house plants from around the world will go home with you!! ⁠⁠
🌱If you find a cute plant pot, you can transfer your plant into its new pot at the potting station. ⁠⁠
🌱If you’re a first time plant parent, the workers will fill you in on everything you need to know about your plants. ⁠⁠
🌱If you don’t see plant parenting in your future, you should still go to soak in the magical vibes around golden hour!! ⁠⁠
🌱Bark & Vine also sells a variety of lovely gifts made from local artisans such as candle makers, soap artisans, and wood workers. ⁠⁠
🌱It doesn’t get more pure than small businesses supporting other small businesses... or maybe it does if you add air purifying plants into the mix!! 😂⁠⁠
📍@barkandvine - 49 Orange St, New Haven⁠⁠




If you haven't been to THIS new restaurant yet, 𝒘𝒉𝒂𝒕 𝒕𝒉𝒆 𝒉𝒆𝒄𝒌 𝒂𝒓𝒆 𝒚𝒐𝒖 𝒘𝒂𝒊𝒕𝒊𝒏𝒈 𝒇𝒐𝒓? 👇🏽

El Segundo is definitely one of my favorite new spots - not just because of the variety of street food from all over the world 🌏, but also because of the cool industrial style & floor-to-ceiling art.⁠

They really thought of everything to give this place the most chill vibes from the string lights, to street signs, to graffiti spray paint, even on the COVID-friendly table dividers!⁠

Here's what we had:⁠

Best Bloody Ever: Ancient Chinese secret recipe⁠
Kale Agua Fresca: American vodka, pressed kale, apple, cucumber, fresh squeezed lemon⁠

🌮 Apps⁠
Al Pastor Tacos: carved marinated pork with grilled pineapple, cilantro, onions, arbol sauce on a corn tortilla⁠
Summer Roll: rice paper wrapped tuna, cucumver, carrot and daikon with a spicy soy mayo dipping sauce⁠

Korean Crepe: Scallion pancakes, scrambled eggs, shiitake mushrooms, garlic-ginger soy sauce⁠
Tortilla Española: Potato & onion "omelet," chive sour cream⁠
Fried Noodles: Shrimp, green onions, carrots, chili paste, soy sauce⁠

French Connection: French press Café Bustelo, Tempus Fugit dark creme de cacao, Trader Vic's Kona coffee liqueur, whipped cream & toasted marshmallows⁠

Fun fact: El Segundo was named after a song by A Tribe Called Quest - does anyone know what it is? 🎶⁠ (check out our story to hear it)

Thank you for having us @elsegundonewhaven


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Who has seen one of these around town? Read on to find out what it is 📚⁠

@littlefreelibrary is a nonprofit that inspires readers, builds community, and expands book access through a global network of volunteer-led little libraries.⁠

This global network of mini-libraries works on a "give-a-book, take-a-book" honors system through which millions of books are exchanged each year. ⁠

Where's the closest one to your house?⁠

📸: @dougthehall

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The Sup New Haven website features a directory of local businesses, local news, blog posts, and more!

What We Do

IG Content & Management

  • Develop content strategy

  • Create & curate attractive photos / videos

  • Edit all photos to match cohesive color theme

  • Write informative captions with custom hashtags

  • Respond to messages & comments

  • Grow the page's following

  • Track the page's analytics to optimize strategy 


  • Seek out new partnerships with local businesses

  • Develop unique strategy to promote each business authentically

  • Create original content featuring local businesses and driving people to become customers


  • UI/UX Design & content strategy

  • Compiled directory of all businesses & restaurants

  • Wrote blog articles

  • Curated local news & events

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