THE BRICKELL SCOOP

Creative Direction, Page Growth & Management

Former Client

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Brickell's largest community social club

THE BRICKELL SCOOP

The Brickell Scoop is Brickell's largest community social club and the only page on Instagram that doubles as a guide to all things to do in Brickell, Miami. 

By providing neighbors with helpful information about the city on a daily basis, The Brickell Scoop has a captive audience of locals who are anxiously awaiting the next post. That is why local businesses love partnering with The Brickell Scoop!

In pre-COVID times, The Brickell Scoop held over 50 in-person social events that connected neighbors to each other and the local businesses they could enjoy together. 

From friends, to real estate, to local businesses, nonprofits, and more the impact that The Brickell Scoop has had on the community is immeasurable.

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Grew the Instagram
to ~24k followers
Developed Brickell's only business directory
Created media kit to monetize account
Hosted ~20 events to bring locals together in person

Instagram Content

Local Restaurants

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This is everyone's favorite pizza 🍕 Who's had the Star Luca from @mistero1extraordinarypizza? 👇🏾⁠

This special ⭐️ shaped pizza has spicy salami calabrese, mozzarella, Italian tomato sauce 🍅 and a delicious thin crust filled with ricotta cheese 🧀🤤⁠

📸: @sarahbettinaaa

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Brickell news/ events

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🗓 𝗠𝗔𝗥𝗞 𝗬𝗢𝗨𝗥 𝗖𝗔𝗟𝗘𝗡𝗗𝗔𝗥𝗦🗓 This Thursday November 19, 2020 is Give Miami Day, and we're supporting @theunderlinemia 💚⁠

⁠What is Give Miami Day? It's one of the nation's biggest 24-hour annual giving events, where Miami nonprofits raise millions of dollars through donations from the local community.⁠

We know that money is tight this year, but if you can donate, your ~tax deductible~ donation will directly impact Brickell in a way you can see with your own two eyes 👀 and enjoy with friends, family & pets for years to come!⁠

🔗 Tap the link in our bio to 🔗⁠
✅ Donate to The Underline (donations are open now!) ⁠
✅ Sign up to watch their "Miami Voices" episode: Giving, Together - a 20-minute rapid-fire, virtual discussion about the importance of giving and philanthropy in the era of COVID-19.

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new spots in town

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🚨 Miami's "oldest bar" is back in Brickell! 🚨 Who has lived in Brickell long enough to remember @tobacco_road_ ? If you have no idea what I'm talking about, read below 👇🏽⁠⁠
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Tobacco Road was a bar at 626 S Miami Ave, popularly referred to as Miami's Oldest Bar. Records show that it first received its liquor license in 1912 and operated pretty consistently since then... besides when they had run-ins with the law during prohibition. 🚫🍺⁠⁠
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According to their website, The Road "had survived several Miami land booms, Al Capone, Prohibition, the Great Depression, the country at War, deadly hurricanes, Mariel Boatlift, race-riots, cocaine cowboys, and the rise and fall and rise of South Beach."⁠⁠
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Over its 100 years of operation, it was a speakeasy, gambling den, blues bar, gay bar, strip joint and Brickell's favorite dive bar. ⁠⁠
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On its 100 year anniversary, the land where it stood was purchased for $12.5M and the building was demolished in 2014, with a number of shops and restaurants opening & closing on that block & in its place.⁠⁠
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The new location is on the corner of SW 7th St and S Miami Ave, just a couple doors down from its original location.⁠⁠
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👉🏼👉🏼👉🏼👉🏼👉🏼👉🏼👉🏼👉🏼👉🏼👉🏼⁠⁠
Scroll to the last photo to see what it used to look like⁠⁠

Neighbor shoutouts

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What does @tinamendoza love most about living in Brickell? ⁠

"My favorite part of living in Brickell is having amazing restaurants and great stores/shopping within walking distance" 🍽🛍⁠

We couldn't agree more! Who else agrees? 🙋🏼‍♀️🙋🏾‍♂️⁠

📸: @tinamendoza

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fun facts

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You probably already knew that there is a CVS inside this unique building on Brickell Ave, but did you know this? 👇🏽⁠

This 8-story Miami landmark was built in 1965 by Architect Minoru Yamasaki, the same architect that designed the New York City's Twin Towers.⁠

It was also Miami's first building to incorporate Solarban glass, one of the first coated glasses engineered to block solar radiation & reduce energy costs, which is commonly used in Florida architecture to this day.⁠

📸: @milkosdsosa

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Brickell directory

 I compiled the internet's only list of Brickell-based businesses, separated by category.

Here, users can easily find recommendations for different types of food, leisure, services, parks, and more, all within walking distance of their home.

Businesses benefit from the exposure and the availability of information all in one place. 

What I Actually Do

IG Content & Management

  • Develop content strategy

  • Create & curate attractive photos / videos

  • Edit all photos to match cohesive color theme

  • Write informative captions with custom hashtags

  • Respond to messages & comments

  • Grow the page's following

  • Track the page's analytics to optimize strategy 

Partnerships

  • Seek out new partnerships with local businesses

  • Develop unique strategy to promote each business authentically

  • Create original content featuring local businesses and driving people to become customers

Website

  • UI/UX Design & content strategy

  • Compiled Brickell Directory of all businesses & restaurants

  • Wrote blog articles

  • Curated local news & events